The Facebook Effect

April 14, 2010 — Leave a comment

“Facebook is attempting to become pervasive across the entire Web, and without permission. Like it or not, site owners are going to have to deal with social media, but now in a much more pervasive way than ever before.”

“Facebook is a competitor for the attention of local audiences. One minute spent on Facebook is a minute not spent on another Web property. Facebook will become a more interesting place as it aggregates data on what people are doing and how they are reacting to the Web as a whole, not just Facebook’s network. So it isn’t just necessary for media outlets to build a better Web sites anymore – they have to build engaging content that can appear on Facebook and drive value to their paper. It isn’t impossible, but it has to be a priority.”

taken from Why Newspapers Need to Heed Facebook, Now

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